Marketing & Recruitment

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The Germanna Brand

The name “Germanna” is as unique as the college it represents. A college that breaks down barriers and shapes the future. One that is open to all members of our communities, and that offers educational experiences that are second to none in terms of quality and student outcomes. Germanna Community College is a family of individuals—each respected for their own unique talents, perspectives, backgrounds and abilities—that consistently strives to not only be our best, but to be the best.

It is in this spirit that we have crafted the Germanna story and brand platform.

But keep in mind that brand integrity is a fragile thing. When large numbers of individuals are tasked with representing one college, it becomes very easy for our story to inadvertently become diluted, misconstrued, or even rewritten.

What we share with the public in the form of written and visual representations define who we are as a college and greatly influences the perception of Germanna in the minds of our community members and future students. And while our programs and classes, our individual departments, and our activities are all wonderfully diverse, we all represent one single institution. It is therefore very important that we communicate in a consistent manner. This consistency helps build a successful and cohesive college brand and reinforces Germanna’s standing in our communities, throughout the Commonwealth, and across the country.

We’re here to help. If you have questions or concerns, don’t hesitate to give us a call or drop us a note.

William Berry
Director of Marketing and Recruitment
Germanna Community College
(540) 834-1019
wberry@germanna.edu

We're here to support you. We ask that you work with our team for all usage of the College identity.

The Germanna visual mark is nothing short of unique. And we own that because Germanna is a unique place. It is important that we visually portray ourselves — through our college’s marketing and communications artifacts — in a way that intuitively speaks to our uniqueness. This is why we have been so intentional about the design of our logo and why we have gifted Germanna with a visual storytelling device that is as open, beautiful, functional, and unique as its namesake.

Brand Pillars

Brand Pillars focus on what Germanna delivers and are typically more about benefits and differentiators. Think of them as the cornerstones of our brand promise or our core organizing values. They anchor the substance of our brand message.

At Germanna, we challenge ourselves every day to level up in our teaching, our student services, our facilities, every aspect of the Germanna Experience.

We push to be not only our best, but to be the best. We’re driven not by ego, but by a zeal for our students and what they’re accomplishing. In the process, we’ve created a top community college in Virginia.

Like our students, we aspire not toward what others think we should be, but toward our own authentic greatness.

Our students transfer on to the nations’ most lauded 4-year institutions. They retool and train up for promotions in their workplaces or new jobs altogether. They thrive as leaders in their communities, industries, and families. In many cases, they beat their own odds. We see their potential and their WOW.

They are second to none, and by proximity to the light they shine, so are we.

Germanna focuses proudly on excellence, but we refuse to work from the perspective of prestige, power, or privilege. We’re working hard to be actively available and accessible to all students with hearts and minds that are open to one another. Like the communities in which we’re rooted, we are ethically, culturally, politically, religiously, socioeconomically, and academically diverse.

Whether it’s your first time in college or you’re returning after decades out of the classroom, whether you’re pursuing a four-year degree or looking to start a new career, you’ll be actively welcomed and supported to succeed. Whereas many people see difference as a problem or a threat, we reconcile and even celebrate our differences as the soil from which rich connections, new perspectives, and a worthwhile education can grow.

In pursuing any challenge that’s worthwhile, bumping up against barriers is inevitable. That’s true for our institution, and it’s true for our students. At Germanna, we take pride in busting those barriers for our students.

We’ve proven we have the smarts, the energy, and the creativity to identify barrier classes, address achievement gaps, raise funds, hit the goals — whatever it takes to help our students reach, aspire, and achieve what they’ve set out to do for themselves and their families.

And as they gain new knowledge, grow their skills, and overcome what they thought were insurmountable obstacles, we take pride in watching them cultivate the quiet confidence that nothing can hold them back.

Our college and our students are surging forward into a future that is fluid and dynamic. At Germanna, we’re unafraid of that change — in fact, we’re often the ones who initiate it. We’re taking calculated risks to do the things today that anticipate what the world will need tomorrow.

And we’re staying intentionally nimble so that we can adapt on a dime, capitalize on new opportunities to keep our students ahead of the curve.

We’re not sitting back waiting for an uncertain future—we’re shaping the future, right here, right now.

At Germanna, we like to say we’re a family. To us, that means more than a warmth in our interactions or a welcoming atmosphere, though you’ll find those things here. It takes vulnerability to strive, to embrace difference, to admit ignorance, to try new challenges, to take risks, to fail forward. All those things are easier when you’re part of a family that’s got your back.

In the Germanna family, you’ll have the freedom and security to be unquestionably and unapologetically yourself. You’ll find a community in which you’re known, understood, challenged, coached, advised, and encouraged. And we’ll be cheering you on as you charge forward with a fearless ambition and the daring to dream.

Brand Personality Traits

Our personality makes us human — to prospective students, our faculty and staff, and our communities. The tone of voice we use when writing. The images we include. They all define the personality and culture of Germanna Community College. Our personality traits are: